Smartphone app tells you where to ski before you book

Written by Emily Mays, CNN

A new tool for skiers and boarders? Yes, thanks to an app that gives you a handy itinerary for your next excursion before even booking lift tickets.

Launched in mid-July, Skiiler will give anyone who wants to experience the city mountains a pre-purchase confirmation text before even checking in online.

If you enter the hash tag #skiiler and your Instagram account for Salt Lake City, it’ll send you instructions on where to rent skis, boards, or if you don’t have them, offers on rentals nearby. If you’re in Mammoth Mountain in California, the app will give you avalanche tips before you head up the mountain.

The app is the creation of Joe Bennet, a Gondola operator who spent five years as a media producer in London before relocating to the Central Valley. After spending a bit of time skiing in Utah, Bennet decided that there was an app for skiers.

“My background was photography and video. Skiing is when you’re kind of in the moment. So I wanted to capture that — when you’re up high on top of the mountain and you’re skiing, it’s a funny, free-associative time,” he said.

Bennet launched the project in February with a competitor to the Liftopia app, but the two live in different mountain regions so they now work together to find ways to combine complementary features to give tourists and skiers the best experience.

The app still needs to be downloaded to your phone (Android users can search for Skiiler , while iPhone users can search for Liftopia) but they’re adding more features, such as maps and info about winter weather conditions.

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